The marketing campaign will start now and will consist of the following:
Direct Mailings
We will send specially designed and scripted invitation letters to over 10,000 potential delegates in the gas markets globally.
Monthly E-mail Updates
Our database marketing team will provide updated information on the event such as new headlines speakers or sponsors on a regular basis every month to more than 100,000 emails of senior industry leaders.
Adverts & Editorials In Key Industry Publications
We partner with leading magazines, gas industry publications and leading comprehensive media to further expand our reach to relevant audiences beyond our regular contacts.
Cross Marketing With Other Industry Events
We will cross-market this event along with others responsible by us through banner advertising and on-site promotions.
Public Relations
A series of P.R. activities before, during and after the event will be used to inform the regional and international press to maximize press attendance of the reporting for the event.
Endorsing Associations
We will invite our partners from the most respected endorsing organizations and government departments to actively participate fully in the event. Such strategic alliances allows us to leverage on benefits such as helping us promote and distribute event materials directly to their subsidiaries and members, thus
maximizing attendance.
Joint Marketing With Sponsors & Exhibitors
This allows us to advertise the event to our sponsors' potential or existing clients. We believe in maximizing the dollar value for our sponsors, offering discounted rates for the registration of our sponsors' list of clients.
Fax Marketing
This is an immediate and targeted method of increasing awareness about the event, in which the conference brochures are faxed out to approximately 5,000 targeted individuals.
Direct Telesales
CDMC will utilize highly trained dedicated telesales professionals to reach our extensive database of leading industry professionals.
For media coverage, please contact:
Susan Xu
Tel : +86 21 6840 7631*8012
Fax : +86 21 6840 7632
Email: susanx @chinadecisionmakers.com |
Event Overview
